How to tell your brand story with photos?
5 Tips to Capture Your Brand Story
Five tips to help you think about how to tell your brand story.
Be Human. Most people can easily spot a generic stock photo. Photos of you, your staff, and your business, on the other hand, provide your audience with images they can relate to – people just like them. Show them who you are by truly showing who you are in your element.
Understand Your Audience. Take a look at some of the brands your customers like and buy from, whether its clothes, food, cleaning products, restaurants, gyms – you name it. Now, what are those companies doing with their branding photos? Are they using high fashion models or down-to-earth regular folks? How are those brands showcasing their products and services? By understanding your audience, their tastes, and their buying habits, you can also offer images that inspire them to take action.
Be Authentic. Remember when you and your friends had to pose for a class photo when you were kids? Yeah, don’t do that now. When a person or a group of people are asked to pose for the camera and smile, the resulting images lack authenticity and depth. A professional photographer can capture movement, personality, and authenticity by understanding your audience and your brand.
Leverage Your Team. Interview the people who work for you, who interact with your customers daily. What pain points do they hear most about? How are they using your product or service? If you are a solopreneur, talk to the people around you, or reach out to your customers directly. The resulting images can directly reflect everything they’re saying – the best solution to their problems – so audiences know you’re listening. That alone is a huge step in building consumer trust and loyalty.
Be Inspirational. How can your product or service help your customers live their best lives? Will your product or service make them a little (or a lot) happier? Branding photography and inspiring visual imagery will set the tone for your customers’ decision-making process. If they see your product or service as a path to a cooler life, they’ll choose you over a competitor.
Telling A Story With Photos
If you’re an entrepreneur or business owner struggling to find the right words to tell your story, start with hiring a commercial photographer. Photos can often tell a story that can seem tough to describe in words. And sometimes, photos can inspire the right words to enhance their power and bring even better results with your customers.
At Mac & V, our experience in personal branding photography gives people and brands a unique opportunity to truly capture who they are, how they stand out in a crowd, what they bring to the table. Book a shoot today!
Storytelling isn’t complicated, but there is a skill involved that only a creative and visual professional photographer can have. The right photos will capture your story and inspire your customers to take action. We can help.
Think about the most famous photographs in modern history; the iconic images that changed our world and can trigger an emotional response many decades after they were taken.
Now, picture your own most memorable photos; the special pictures you saved to your phone’s “favorites” or tucked away in an old family photo album. Chances are, coming across these glimpses of the past from time to time takes you back to the moment they were taken – or at least makes you smile at the memory.
What do the most recognizable photographs in history and your favorite family snapshots have in common? They tell a story. The best photos tell a story without needing a caption or explanation alongside them.
Interested in a brand story? Check out Brand Story Sessions here!