5 Reasons You Need a Brand Story
Branding Photography is a game changer for small businesses and entrepreneurs
Small business owners and entrepreneurs owners often have a tough time branding themselves. Launching a business means getting a logo, building a website, and opening your doors..right?
The truth is, branding goes beyond a logo and establishing the business itself.
No matter how big or small your company is, consider this: Every business has a brand, and every brand has a story.
5 Reasons You Need a Brand Story
Get Noticed. Experts say that customers pay closer attention to websites that include powerful – and personal – images. Studies also have found that consumers prefer personal photos that connect them to a brand rather than stale, overused and generic stock photos. Stock photos are typically overlooked and recognized as filler images, not anything a company is accurately portraying.
Establish Loyalty. Professional photography elevates the look and feel of your brand. It helps your customers or potential customers understand the benefits of your service or product. It also can push potential customers to convert to loyal users who will come back for more – and sing your praises to friends and colleagues.
Stand Out Among Your Competitors. Businesses that prioritize professional images to showcase their brand are more likely to stand out among others in their industry. You know your product or service is the best in town. Use creative imagery to show people - don’t just tell them.
Be Legit. Brands that hire commercial photographers to shoot their marketing campaigns naturally come across as more professional and respect-worthy. Branding photos give you and your business serious credibility, positioning your brand as a leader in your industry.
Be a Human. We saved the best for last. We’re human we crave connection and interaction with authentic people. Branding photography communicates the human side of your brand through visual storytelling. Most consumers know when they are looking at generic stock photos, and that makes it tough for them to truly connect with you and your brand. You can only share your story and evoke emotion from different audiences if you are unapologetically, steadfastly authentic.
Omaha Branding Photography
Bottom Line? To be successful in the modern consumer and B2B markets, you need to brand yourself. Our Omaha brand photographers will work with you to create photos that go beyond branding headshots and traditional commercial photography. Instead, we get to know you and your brand, walking you through the process so you are comfortable and excited about your potential. Story branding aligns with your goals and engages your audience. It’s an investment in yourself, your business, and your future.
Book Your Personal Branding Photoshoot Today
Send us an email, DM or pick up the phone to discuss your branded headshot or how to create a branded library of images to provide you with content for the next three months if not longer. Mac & V will work closely with you to understand your goals, vision, audience, and needs.
Then the real fun begins: We plan the shoot. You’ll be paired with an experienced team who understands your goals beyond a great photo shoot. The Mac & V team can help share your brand story.
