How we told Crayola’s Story

Color is powerful. It boosts creativity, encourages productivity, and influences energy. When you picture a bunch of beautiful, inspiring colors all grouped together, what image pops in your mind? Maybe it’s a rainbow, a kaleidoscope, or a paint palette. For many of us though, it’s a box of crayons. Specifically, Crayola crayons.

The Crayola CIY Box

When Bulu Inc. reached out for assistance with shooting photos for their subscription box with Crayola, The Crayola CIY Box we were excited to jump on board. The idea was to offer a home-based crafting subscription that delivered ready-to-create projects right to a family’s doorsteps. It was a must-have for crafters of all ages, including adults who would enjoy crafting with Crayola supplies. 

The Best Omaha and Council Bluffs Brand Photographers

Crayola and Bulu needed to get their key messaging across visually – and they needed creative assets that would inspire action. But, they didn’t have enough creative commercial photographers on staff to reach their goals – to truly inspire creativity through color and unexpected crafting experiences. We were pulled in to help make it happen.  

We enjoy collaborating with in-house creative teams to enhance their vision and create even better brand photos Together with the Bulu in-house team, we conceptualized and created photos to illustrate the subscription box as well as a “how-to” booklet. We also planned a one-day, holiday-theme photo and video shoot. To accomplish this, we brought in our video partner, Midland Pictures, to help with storyboards, concepts and video filming logistics. Doing a little “double dip” by  setting up the photo shoot at the same time as the filming ultimately saved the client time and money. 

full-service photography studio

We utilized all our talents  

• Talent

• Location

• Props

• Shot Lists

• Wardrobe

• Hair 

• Makeup

At every shoot, our team gathered props to help make the imagery stronger and more authentic. That included finishing the Crayola crafts inside the boxes so consumers could get a detailed look at what each craft project truly looked like upon completion.

The Result?

The result? Our photos and videos helped Bulu and Crayola brand the subscription craft boxes and launch a cool and inspiring marketing campaign. We do the same for brands and businesses of all sizes, and love collaborating with other creatives, in-house teams and agencies alike.

Ready to work together? Our commercial photographers and branding photography can help you, too.